The Marketing Doctor

John Tantillo Ph.D. is a marketing and branding expert, who has a doctorate in applied research psychology and president of the Marketing And Branding Group, Inc., who markets his own services as The Marketing Doctor. Find out how The Marketing Doctor can help you!
Known widely as the "Marketing Doctor," Tantillo, an applied research psychologist with decades of experience as a marketing executive, brings a refined, incisive, often contrarian sensibility to seemingly intractable problems. As a media personality, Dr. Tantillo is the go-to expert for the BBC, Fox, MSNBC, ABC and many others on a wide-range of brands. As a consultant, Dr. Tantillo is often tapped to deliver valuable analysis and authoritative direction when a company has serious questions about the value of its marketing strategy and even its corporate identity.

Dr. Tantillo would like to share his Cavuto Fox Business Network special appearance, which addresses his 2011 Brand Winners and Losers, with his friends. View it here.
John Tantillo's Brand Winner and Loser of The Week GM & Kraft Folks, General Motors has been getting a lot of flack for backing away from advertising on Facebook. GM became a symbol â€“ at least last week â€” of a company going against the social media trend and thinking for itself. In other words, GM is asking the question, if Facebook doesn’t work for them, why should they use it? For some this was negative, but I think it shows great strength. This is the new GM, leaner and stronger and very competitive. Leaving Facebook behind because GM couldn’t justify the ad dollars in terms of results was the best advertisement for the company as truly a world beater again. One other thing to consider, Facebook was never going to have as big a news week as this past week with its historic IPO. Did GM basically ride those coattails to get the best publicity to show that its new global marketing approach is streamlined, smart and taking a hard look at how best to spend advertising dollars. Posted by The Marketing Doctor 5-22-2012 5:29AM ET	Hosted by The Marketing Doctor. Learn how BrandTalk can help you find a job, consider your relationships or enrich your life! Sign up to have BrandTalk news and advice emailed to you! eMail Is Your Brand Working For You? Consider that People Buy Brands, Not Companies! Learn the secrets behind making the difference in your brand! Get the book on Amazon.com! Paperback \| Kindle eBook