The Marketing Doctor

John Tantillo Ph.D. is a marketing and branding expert, who has a doctorate in applied research psychology and president of the Marketing And Branding Group, Inc., who markets his own services as The Marketing Doctor. Find out how The Marketing Doctor can help you!
Known widely as the "Marketing Doctor," Tantillo, an applied research psychologist with decades of experience as a marketing executive, brings a refined, incisive, often contrarian sensibility to seemingly intractable problems. As a media personality, Dr. Tantillo is the go-to expert for the BBC, Fox, MSNBC, ABC and many others on a wide-range of brands. As a consultant, Dr. Tantillo is often tapped to deliver valuable analysis and authoritative direction when a company has serious questions about the value of its marketing strategy and even its corporate identity.

Dr. Tantillo would like to share his Cavuto Fox Business Network special appearance, which addresses his 2011 Brand Winners and Losers, with his friends. View it here.
John Tantillo's Brand Winner and Loser of The Week Children’s Healthcare of Atlanta & Kodak Recently Children’s Healthcare of Atlanta in Georgia has been getting alot of criticism for an ad campaign intended to fight childhood obesity. The campaign is called Strong4Life and features black-and-white photos of fat children with provocative taglines like: "It’s hard to be a little girl if you’re not" and "Why am I fat?" Predictably, the self-esteem brigade and childhood psychology experts have come out and said that this kind of approach will only make things worse, but Children’s Healthcare has fought back and refused to pull the ads. The organization’s hope is to shock people into recognizing that we have a real epidemic on our hands and the sad fact that fat kids turn into fat adults and fat adults stay fat. The more we know about the physiology of weight loss, the more we know that the overweight really have the decks stacked against them when it comes to losing that weight. Basically, obese people are set up by their bodies to fail (for a really sobering take, read Tara Parker-Pope’s article in The New York Times. It’s called "The Fat Trap")... Posted by The Marketing Doctor 1-9-2012 5:48AM ET	Hosted by The Marketing Doctor. Learn how BrandTalk can help you find a job, consider your relationships or enrich your life! Sign up to have BrandTalk news and advice emailed to you! eMail Is Your Brand Working For You? Consider that People Buy Brands, Not Companies! Learn the secrets behind making the difference in your brand! Get the book on Amazon.com! Paperback \| Kindle eBook